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New publication

The Phoenix Effect

How to rekindle the fire of enthusiasm in your company

The world around us is changing faster than ever before. Digitalization, global crises, and economic uncertainties demand immense adaptability from companies. But how can you remain successful without losing your roots and identity?


The answer lies in your corporate culture – because it shapes how people in your company think, act, and collaborate.



Corporate Culture as a Success Factor

How values like trust and openness make the difference

A Guide to Sustainable Transformation

Practical approaches to further developing company culture

Scientifically grounded, practically applied

Achieving Success with Proven Models like Barrett and Maslow

For Leaders with Vision

Why Real Change Begins with People

Turning Change into Opportunity

Actively Shape the Future of Your Company

In this guide, the authors, Klaus Boog and Katrin Oppermann-Jopp, demonstrate how an actively shaped corporate culture can become a decisive success factor. Drawing on their many years of experience with companies and executives, they illustrate how values such as trust, openness, and accountability work in practice and what changes they can bring about.

The book provides you with a comprehensive guide to corporate transformation. You will learn how to systematically develop your corporate culture to not only solve short-term challenges but also remain competitive in the long term. The authors explain practical methods and case studies that show how companies can overcome crises, motivate employees, and generate growth through a clear value orientation.

They draw on proven concepts such as the Barrett and Maslow models and make it clear how values foster sustainable success not only on an individual level but also in the corporate context.

This book is aimed at executives, entrepreneurs, and decision-makers, who have realized that transformation does not start with new strategies or processes, but in the minds and hearts of people.
If you are ready to make your corporate culture your strongest success factor, this book is perfect for you.
Harness the power of change – actively shape the future of your company!


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